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The Alexander Doll Company
the only major manufacturer of handcrafted dolls in America
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Company founder, Beatrice Alexander Behrman was the recipient of many awards for her fine craftsmanship and creativity. Today, the company she founded carries on in her tradition. This famous company has been the subject of many books.
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1895:
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Madame Alexander's father opens a doll hospital in New York City.
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1920's:
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- Beatrice Alexander Behrman and her three sisters make handmade cloth dolls
- The Alexander Doll company was officially begun with a $5000 loan in 1923 that enabled Madame Alexander to move her operations out of the family kitchen to a small shop nearby
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1930's:
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- Madame Alexander begins creating composition dolls with painted features
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Characters include:
- 'Alice in Wonderland'
- 'Little Women'
- '3 Little Pigs'
- 'Scarlett O'Hara'
- 'Princess Elizabeth' face mold
- 'Snow White'
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1940's:
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- The Company transitions from compostion to plastic dolls
- A doll based on the child star Margaret O'Brien is introduced
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1950's:
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- A series of 'Mary Martin' dolls based on her Broadway performances
- dolls based on the Coronation of Queen Elizabeth II
- The Cissy 21" fashion doll is introduced
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1960s:
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- Alexander introduces Jacqueline and Caroline Kennedy dolls
- 'Brenda Starr' is based on a cartoon character
- 'Nancy Drew' doll is introduced
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1970s:
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- 'Sound of Music' dolls
- 'First Ladies' series dolls are based upon the First Ladies inaugural gowns
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1980s:
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Madame Alexander sells the Alexander Doll Company and remains with the Company as Design Consultant
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1990s:
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- On October 3, 1990, Beatrice Alexander Behrman died at age 95
- The 'Welcome Home' series of dolls commemorates Operation Desert Storm
- The Company acquired the Effanbee Doll Company
- In 1995, The Alexander Doll Company was acquired by the Kaizen Breakthrough Partnership
- 'Little Women' limited edition series of dolls, designed exclusively for F.A.O Schwarz
- a commemorative Madame Alexander Doll
- the "new" Cissy
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